Parisian tattoo artist, K.A.R.L. created the 'world's first' self-animating tattoo [don't rippling muscles and jiggling flab count??] for Ballantines. Yes, it's an ad. And yes, you need an iPhone to make it work.
OK it's fun, and I definitely smiled, but with technology continuing to proverbially flash in the pan it begs the question - who really wants a permanent QR code on their chest? Fill your boots, Marco!