small idea, big fantasy

I wonder what came first, the strikingly simple revelation from professional skater, Steve Berra, or the concept for the ubercool effect of flame paired with a dreamy docu-real feeling film of skaters in unadulterated and unapologetic urban landscapes, but it's clear the resulting fantasy factor is huge. It's so beyond stunning, I sort of don't even care that it's actually an advertisement for a new Coke-brand energy drink called 'Burn'.

Jaw-dropping gorgeousness, fire, boys - take a moment for the whole series at

This particular one comes from Director, Garth Davis.

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