in the waning hours of 2010

New York Filmmaker Jamie Stuart picked up a camera and documented the nor'easter that pummeled the east coast Tuesday.

When it hit here we lost power, but the cheesy warm glow from our Christmas-sized hearts rendered that dilemma moot. The whiteness in the Maritimes this week is just gorgeous, like everything in the world is iced with a sweet white meringue.

Yesterday, I even went snowboarding.

Never experienced a Nor'Easter? Enjoy Staurt's nod to Dziga Vertov's 1929 silent film 'Man With a Movie Camera': Man in a Blizzard.

Goodbye Old Year! You went out in a blaze of white!

a few of my favourites from 2010

A roundup of spots I loved, laughed at or thought were game-changers you probably missed in your travels around the internets and airwaves of 2010.

Nolan's - Seriously Strong

This little ditty dropped in January '10 and had me laughing for months so it has to top my list this year. Points for a wicked simple idea and great execution. Surprises are awesome.


Frito Lay - And then there was Salsa

I can't think about salsa without thinking about Seinfeld, but anyway... Frito Lay took over vimeo quite literally with this vid back in the spring and it was the first time an interactive immersive video took over your screen by your own invitation - before this, ads had to unsuspectingly ambush you with a full-screen takeover. Here it was packaged as an entertaining and beautifully-put-together video that was gorgeous enough to be impressive, not annoying. Head to Vimeo to see the effect.

edit: if you missed it, sorry, but Frito deleted this on Jan 7, presumably because there was an ongoing cost to maintain the effect, saw-ry!

FCUK - This is the Man

You May think no one really paid attention to the French Connection's 'Man' [or to his counterpart 'Woman', who granted wasn't actually nearly as good], but the spot's reverent and Christoph Waltz-esque voiceover and amazing self-indulgent self-winking tone has already been completely ripped off more than once (like in Summit Beer's 'Man Like Natural'). The Man is basically my imaginary boyfriend.



Twistos - Woodpecker

Out of BBDO Argentina [and a South American advertising climate that's been marking a new and totally hilarious fuck-subtle/weird-for-the-sake-of-weird direction in comedy], you have to admire the woodpecker's ridiculous earnestness (and what they had him shouting). This is funny intelligent humour that hits the mark. Deserves repeat viewings.



Kia Soul - Soul Streets

Kia played it fast and cool with a timely nod to the Back to the Future franchise that balanced fun and wtf. It also marked the move 'viral' videos made in my consciousness from the ol' is-this-actually-real? attention/hit-seeking youtube crap, to short films as 'branded' entertainment you can watch while you're having your morning muffin.



Lego - Cl!ck

In a year that saw stop motion everything (to the point where I'm almost getting really tired of it), Lego took the branded entertainment/short film model and made a stop motion piece that stopped the show single-handedly visualizing childlike wonderment and creativity with a touch of magic - the same embodiment as their little ubiquitous lego pieces. It's a beautiful short that goes way beyond as it explores an explanation for imagination. Sheer delight! OK let's quit with the stop motion already.


LG - Orion House

And then along comes LG and makes this sublime short in the same vein, except there's next to nothing in the film to tip you off to the LG brand, or their washer/dryers [or to let you know that LG is even involved] - only one short cutaway to our forlorn leading female flipping the button on her LG laundry machine. It's so subtle and ridiculous, but when you think about it, that shot is a standout. Not just for its paradoxically seamless fit with the tone and mood of what comes before and after it - but for what that actually says about LG's interest in being a part of your life on the whole. What they're trying to tell you: unexpectedly awesome things happen, often after you simply flip a button on you 'life-is-good' washer. You've just been brain-washed.



McDonald's - Come as you are

Lastly, kudos to McDonald's in France for being brave enough to embrace their gay side in advertising. It's cheeky, and doesn't give with one hand while taking with the other - it's a nod to family relationships, gay teens and openness without caricature or overture. It really gave me some hope for mainstream-culture advertising to follow suit with the way-ahead entertainment world in embracing equality. Although, this is more likely to happen first in the EU and maybe Canada, fat chance you'll see this repeated in '11 in the US.

movies on the brain

Categorize under 'Films I'll be lined up for in 2011'.
Right behind Detention, that is.

filmography 2010

It took clips and a clever edit of all of 2010's films to make this bombastic awesomesauce trailer for the best film you'll never see.

Can they just run this on a projector followed by a list of winners vs. having us sit through 4 hours of boooorrrriiing Oscars this year only to see The Fighter win for best picture (did anyone actually see it?).

14 actors acting

"The best thing you'll see on the internet today."

A video gallery at NYT of the beautiful people doing what they do best - mugging for the camera - scored by Toronto's own, Owen Pallet.

pedalshred

Felix Urbauer's Framed is a knock-you-over, eye-poppingly pretty mountain bike vid profiling uber-talented rider, Andi Wittmann. Gorgeously shot with the Sony Ex1, Red One and Hero HD. Sick!

robyn destroys it

Yes, Robyn! Yes yes yes!

I can't wait to see her live in '11.



Making of:

come together

From the people behind the amazing animated Beatles Rock Band promo.

space nazis!

Exiled nazis return to conquer the planet from the dark side of the moon? Yeah that sounds about right.

Production started on the soon-to-be-classic-cult film after fans micro-invested the 8.5 mil budget the Finnish filmmakers needed for lift off - the first footage and production stills are now online.

How does it look? Terrifyingly good - mostly because it's a movie the studios didn't churn out in some asinine attempt to capitalize on mundane nostalgia. It's wildly original, cheekily relevant and funded by people who want to see it. How's that for democratic filmmaking?

Now if only we could vote/auction next on which one of Hollywood's upcoming projects to kill first - I'd pay a dollar never to see a Hughes Brothers remake of Akira starring Zac Efron, I'd probably pay ten not to have to hear about a Footloose remake [oh wait], and I'd really think about dropping serious coin to stop the ridiculous Buffy reboot afoot that Joss Whedon isn't associated with in any way. Anyone want to match any of that?

Oh and if you REALLY want to barf, go here.







go b team

I think this can't be running on air in Canada or else La Senza would have a lynchmob of conservative types barging down their retail doors in half a fluttering heartbeat.

La Senza measures hotties' busts and sex appeal for the Christmas 'Cup Size' Choir, who sing sigh their way through 'Deck the Halls'.

Despite the overtones [or because of them?] it's a terrific bit of Christmas marketing - after you watch the spot, hit the site to 'play' the girls.



get excited about bacteria!

NASA is set to announce its discovery of a bacteria that doesn't fit any of our previously held templates for life. Translation: new life form! They found it in California. Figures. Here comes the science.

phoenix rising

If you haven't watched Kanye's film, you just have to. 34 minutes. Go.